26. A CASE STUDY ON ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOUR

Authors: Dr.S. SARATHA, Assistant Professor of Commerce, PG and Research Department of Commerce, Erode Arts & Science college (Autonomous),Erode-638009, Mrs. J.MANIMEKALA, Ph.D. Research Scholar, Department of Commerce, Erode Arts & Science college (Autonomous),Erode-638009. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/43

DOI : 10.67851/ijcmth.vol.1.issue.2.012

Published Paper PDF: Click here

27. IMPACT OF ARTIFICIAL INTELLIGENCE ON CORPORATE GOVERNANCE PRACTICES AND STAKEHOLDER REACTIONS: AN EMPIRICAL STUDY

Authors: Mrs. T. AGILA, Head & Assistant Professor in Department of B.Com, Sri Vasavi College (Self - Finance Wing), Erode., Mr. M. SANTHOSH, Assistant Professor in Department of B.Com, Sri Vasavi College (Self - Finance Wing), Erode. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/42

DOI : 10.67851/ijcmth.vol.1.issue.2.011

Published Paper PDF: Click here

28. ARTIFICIAL INTELLIGENCE-ENABLED GREEN MARKETING AND CONSUMER AWARENESS TOWARDS GREEN PRODUCTS: A STUDY ON SUSTAINABLE PURCHASE INTENTION

Authors: Mrs. P. MOHANAPRIYA, Research Scholar, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode., Dr. K. SUBRAMANIAM, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/41

DOI : 10.67851/ijcmth.vol.1.issue.2.010

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29. ONLINE PURCHASE BEHAVIOUR AND CUSTOMER SATISFACTION AMONG WOMEN CONSUMERS:AN EMPIRICAL STUDY IN ERODE DISTRICT

Authors: Mrs. K. POORNA DEVI, Ph.D. Research Scholar, Department of Commerce, Vellalar College for Women (Autonomous), Erode - 638 012, Dr. C. BRUNDHA, Assistant Professor, Department of Commerce, Vellalar College for Women (Autonomous), Erode - 638 012. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/40

DOI : 10.67851/ijcmth.vol.1.issue.2.009

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30. IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER TRUST IN DIGITAL PAYMENT APPLICATIONS: A STUDY WITH SPECIAL REFERENCE TO ERODE DISTRICT OF TAMIL NADU

Authors: Ms.P.KEERTHANA,Ph.D. Research Scholar, PG and Research Department of Commerce, Sri Vasavi College, Erode., Dr. P. SARAVANA KUMAR, Assistant Professor, PG and Research Department of Commerce, Sri Vasavi College, Erode. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/39

DOI : 10.67851/ijcmth.vol.1.issue.2.008

Published Paper PDF: Click here