21. EVALUATING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE FMCG SECTOR: A CONSUMER PERCEPTION ANALYSIS IN INDIA

Authors: Dr.S.BALAKRISHNAN, Assistant Professor, Department of Commerce, Faculty of Liberal Arts and Business Studies, SRM Institute of Science and Technology, Ramapuram, Chennai-89., Dr.B.VIDYA, Assistant Professor & Head, Department of Commerce, Erode Arts and Science College, Rangampalayam, Erode-638009. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/75

DOI : 10.67851/ijcmth.vol.1.issue.2.044

Published Paper PDF: Click here

22. EFFECTIVENESS OF SMART BOARDS IN ENHANCING CLASSROOM LEARNING AMONG COLLEGE STUDENTS IN ERODE CITY

Authors: Dr.P.JANAKI, Associate Professor and Head, Department of Commerce (B&I), Vellalar College for Women (Autonomous), Erode, Tamil Nadu, India, Dr.R.SAMUNDEESWARI, Assistant Professor, PG Department of Commerce, Vellalar College for Women (Autonomous), Erode, TamilNadu, India (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/74

DOI : 10.67851/ijcmth.vol.1.issue.2.043

Published Paper PDF: Click here

23. WORKING CAPITAL MANAGEMENT AND FINANCIAL PERFORMANCE OF KAJARIA CERAMICS LIMITED: A FINANCIAL ANALYSIS

Authors: Dr.S.K.KAVITHA, ASSISTANT PROFESSOR OF COMMERCE, VIVEKANANDHS ARTS AND SCIENCE COLLEGE, SANKAGIRI., S.KOUSALYA, RESEARCH SCHOLAR, PG AND RESEARCH DEPARTMENT OF COMMERCE, SRI VASAVI COLLEGE, ERODE. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/73

DOI : 10.67851/ijcmth.vol.1.issue.2.042

Published Paper PDF: Click here

24. IMPACT OF DIGITAL MARKETING STRATEGIES ONCONSUMER TRUST AND ENGAGEMENT IN ONLINE RETAILSPECIAL REFERENCE TO ERODE DISTRICT, TAMIL NADU

Authors: Mr. M. SENTHIL, Research Scholar (PT), PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode - 9., Dr. S. VIJAYA LAKSHMI, Assistant Professor, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode - 9. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/72

DOI : 10.67851/ijcmth.vol.1.issue.2.041

Published Paper PDF: Click here

25. DIGITAL MARKETING DYNAMICS AND CONSUMER TRUST IN THE ERA OF ONLINE RETAIL MARKETING: A STUDY WITH SPECIAL REFERENCE TO ERODE DISTRICT

Authors: Mr. M. SENTHIL, Research Scholar (PT), PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode – 9., Dr. S. VIJAYA LAKSHMI, Assistant Professor, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode – 9. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/71

DOI : 10.67851/ijcmth.vol.1.issue.2.040

Published Paper PDF: Click here