6. AI POWERED PERSONALIZATION AND CUSTOMER EXPERIENCES

Authors: Ms. Sundhari.S, II MBA, Jairam Arts and Science College, Salem (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 3

Publication Month and Year : October-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/95

DOI : 10.67851/ijcmth.vol.1.issue.3.002

Published Paper PDF: Click here

7. Impact of AI-Driven Personalization on Consumer Buying Behaviour in E-Commerce

Authors: Mr.C.SANTHOSH, M.Com.,MBA.,M.Phil., Assistant Professor,Department of Commerce, Jairam College of Arts and Science, Salem., Mrs. M.SUBASHINI M.com., M.Phil., MBA., P.hD., Assistant professor, Department of commerce, Jairam College of Arts and Science, Salem, Mr. P TAMILSELVAN, M.com., Assistant professor, Department of commerce, Jairam College of Arts and Science, Salem. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 3

Publication Month and Year : October-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/94

DOI : 10.67851/ijcmth.vol.1.issue.3.001

Published Paper PDF: Click here